Barbara and Gena Doyle, founders of the Gen Darling Collection are a mother/daughter collaboration. Their partnership joins two generations of fashion and style with a chic flair for the now with the timeless elegance of the past.

The mission is simple—to help women reflect their individual standard of beauty through the properly chosen accessory. An outstanding piece of jewelry, the right purse, or the carefully chosen scarf can turn a ordinary look into a fashion statement. In the Gen Darling Collection the finest pieces are chosen to bring you an affordable in vogue selection of designer jewelry and fashion accessories.

Our jewelry designs are made with surgical steel posts, Czech beads, faux and fresh water pearls, semi precious stones, Venetian Glass and Swarovski Crystals. Some pieces are made with 14 karat gold fill or sterling silver (as indicated in item description.) All Jewelry items in the Gen Darling Collection are made in the USA.

Our purses are made with the finest Italian Leather. The rich fabrics and textures are all US made and the jewelry ornamentation on our purses are Austrian Crystal.

Whether it be classic elegance, modern day chic or timeless glamour, the Gen Darling Collection reflects the standards of today’s fashion look and sensibility.



Ellie Mathias—Known for a use of rich vibrant colors, New York Designer Ellie Mathias has been creating her bold fashion jewelry and selling to major department stores and high end boutiques for the last 10 years. Her eclectic signature style has become the theme for her inspired designs. Using Swarovski Crystals, Czech beads, faux and fresh water pearls Ellie creates statement making pieces for everyday life.

Wei Lin—Inspired by the Southern California landscape, Wei Lin creates her one of a kind designer jewelry in her Valencia California Studio. Made with Swarovski Crystals, semi precious stones and Venetian Glass with Sterling Silver or 14 Karat Gold Fill, her hand crafted designer jewelry pieces are in keeping with the latest fashion jewelry trends yet unique in every way.

Liz Soto—With a background in jewelry design and a thriving handbag company, Liz Soto has brought together the best of both worlds. Her designer purses have been featured in US, Cosmopolitan, Seventeen, Mademoiselle and Brides magazines. Plush textures rich fabrics and the finest Italian Leathers are the perfect backdrop for her bejeweled ornamentations making each handbag a work of art.